Kaitlin
Penn

Final year marketing student, graduating summer 2027, who has planned real campaigns, made content that got published, and sold to customers on the shop floor. Looking for a Marketing Assistant or Graduate Marketing Executive role.

Get in touch
Kaitlin Penn, final year marketing student, Bournemouth University

What I can
do for you

  1. Campaigns that sold out.

    I helped plan and deliver the graduation campaign at the Cambridge store. That week was its highest sales day, and we sold out of the products the campaign featured.

  2. Content that got used.

    My photography was chosen for the homepage of the Halloween 2025 promotion, and my SEO articles went live on the brand's blog.

  3. Channels I have grown.

    I managed the Instagram accounts for two small businesses and helped grow them to over 33,000 followers at The Hackney and over 11,000 at East London Tea Co.

Selected work

A stack of the Freshers' Week flyers I designed, offering students 15 percent off at the Cambridge shop
The A-frame board outside the shop with my Freshers' Week poster: 15 percent off for students

01Campaign · September to October 2025

Freshers' Week campaign for the new Cambridge store

I ran the launch promotion for the new King's Parade shop, from imagery and flyers to student societies. Diffusers were the hit.

Me pouring a glass of bubbly at the graduates' table outside the Cambridge shop, with the Cambridgeshire candles and chocolates laid out
The A-frame outside the shop window with the graduation poster: 20 percent off for graduates and their families

02Campaign · 24 to 26 July 2025

Graduation campaign

I helped organise and run a three-day celebration for Cambridge graduates and their families. It was the store's highest sales day, and we sold out of the products we were promoting.

Two Home County Co. candles topped with strawberries and cream on the baseline of a tennis court
Behind the scenes on the tennis court: a bottle of fizz and two glasses on a racket, with me framing the shot on my phone

03Campaign · Summer 2026

Wimbledon campaign

A seasonal campaign aligning the products with Wimbledon. I found the locations, coordinated a tennis court shoot, styled the shots and made the imagery.

The three Winter Collection boxes, The Mulled Wine, The Spices and The Pines, stacked on a table in front of a lit fire
The Mulled Wine candle lit beside its box on a stack of books, with deep red paper baubles and a fire behind

04Product photography · Winter 2025

Winter Collection product photography

For the Winter Collection launch I created and styled seasonal product photography for the brand's digital channels. A warm, festive look, true to each fragrance and consistent across the collection.

The Home County Co. blog page, a grid of autumn posts including recipes for a pear tart and an apple and fig crumble, each illustrated with candle photography
The Home County Co. homepage hero for the Halloween 2025 promotion, headed Free Treat This Halloween, over a photograph of The Somerset candle box resting on pumpkins

05Content · Summer 2025 onwards

Content and SEO

Weekly blog posts, lifestyle product photography and video for the Home County website, Instagram and TikTok. The blog boosts search rankings and website traffic.

Featured reel: Three of My Favourite Places to Walk in Hertfordshire.

Watch the reel on Instagram

A bit about me

I'm in my final year of a marketing degree. Before that I did a placement year at Home County Co., a small business, which meant I got to try most things: campaigns, social, SEO, website content, photography and video. I like the bit where a plan turns into something people actually see. I'm looking for the next place to do that. Working on the shop floor, first at Home County and now part time in retail, means I have sold the things I have marketed and heard what customers actually ask for.

Experience

Education

BA (Hons) Marketing Communications with Digital Media

Bournemouth University, Sep 2023 to present

Final year, after a placement year at Home County Co.

A Levels

The Hertfordshire and Essex High School and Science College

Skills

Campaign planning and execution, content creation and copywriting, SEO, social media marketing, photography and videography, competitor and audience research, influencer and affiliate marketing, Canva and marketing design, project coordination, creative direction.

Also: Air Cadets (leadership and teamwork), Level 3 Emergency First Aid at Work.

Looking for a graduate marketing role from summer 2027.

Send me a message and I'll share my full CV.

Get in touch

Contact

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